arte commerciale

Video, Political / Social, Sound only, 7:16
Our research tells the story of a failed provocation. We started our experience as a collective, imagining that art was nothing more than a sector of society, with its professionalism and its being immersed in the Market. Paraphrasing Debord,we thought “(art) isn't a set of images, but a social relationship between people, mediated by images”. We never thought we would have been right.
“As far as art is concerned, it is clear that some of its golden ages lack any type of relationship with the general development of society and therefore with its material basis, the backbone of its organization.” said Marx in 1857 and as such today it seems to be a concluded project. Like any instruction manual for an electrical appliance we can say “Being an artist has never been so easy or enjoyable.”
We thought there would be an angry reaction to our “Manifesto for a commercial art” instead, we never imagined that the annoyance of the artistic pose and for the sublime romantic would lead many artists to take up our thesis as a liberation or at least as something of interest, neither did we expect some galleries to welcome us.
"Fortunately art is a market, we deify the former because in the first place we have especially deified the latter.” said Regis Debray. Now that art, if it still has an excess compared to the rules of the Market, is left to the taste of people paid by the Market itself, and we are no longer ashamed to immerse ourselves in it.
We have written the Manifesto as a liberating experience, we have spread the word through the usual means of the Market (blogs, mail, social network) seeking an audience in a completely anarchic waythrough the archives found in specialized web sites or scavaging through our book shelves. Does a measure of the results of our work exist? Maybe not, but we have the data from our blog: in three months there have been 1800 contacts, of which 100 from the USA, 66 from Germany, 21 from the UK, 20 from Russia and even some from Singapore and South Africa.

Our Manifesto is like the philosophy of Merleau-Ponty which “recognizes having inseperably the taste of evidence and the sense of ambiguity”. The performance that we have drawn from this experience is also ambiguous and evident, an almost baroque work on art and its Market. The project was presented in Udine in a collective (restarting from you), and was composed of an audio installation with readings of some of the responses added to the manifesto (anonymous readers with deformed voices reading anonymous authors), the distribution to the public of the Manifesto by a homeless person employed for the event, the sale of a cd with various versions of the audio at a symbolic price. Commercial art shouldn't be expensive but accessible.

Sartre said “You know that falling in love with someone is an enterprise. You need an energy, a generosity, an acceptance. There is even a moment at the beginning in which you need to jump the precipice, if you reflect on it, you don't do it.” We want to extend our experience and produce a participative movement which knows how to jump into the Market with love. So Jump!
And for the next experience, seeing that fundamentally our biography starts from here, “Catch me if you can” as Natalia Molebatsi once said.

Has been liked by 2

Comments 4

vedi tu
12 years ago
vedi tu Artist
donare gratuitamente significa essere fuori dal mercato oaver messo a profitto forme non convezionali di mercato. non è detto che donare gratuitamente non fornisca un reddito, alla fine.
comunque è osservazione giusta, anche se proprio il senso della nostra ricerca attuale è scoprire se esiste un margine, magari innovativo, di immersione nel mercato e nelle sue regole, senza infingimenti, e l'espressione artistica. forse reificare è piacevole
ferdinando sorbo
12 years ago
ma le gallerie vi accolgono come <clienti> tutto ormai si svolge in un circuito della merce-opera d'arte in cui l'artista viene usato per scopi commerciali e da cui non riceve nemmeno la nuda sopravvivenza tra la <cattura> e la marginalità da clochard dell'artista,saranno le singole coscienze poi a decidere forse più <rivoluzionario> oggi sarebbe donare gratuitamente le proprie creazioni e questo in parte stà accadendo nella computer-software art sia con la musica che con le immagini,sempre se si hà un altro lavoro...mi sembra che la nuova immersione in Lui(divinizzazione inconsapevole della lettera grande) porti ad una reificazione inaccettabile...
vedi tu
12 years ago
vedi tu Artist
difatti, leggendo il manifesto, vedrai parliamo di Mercato, più che di mercato dell'arte, in cui siamo immersi.
non si tratta di non vederne o conoscerne gli effetti, si tratta di fuoriuscire dalle tecniche di "cattura" senza rimanere marginali.
di questo vorremmo parlare
ferdinando sorbo
12 years ago
il vostro positivismo è quasi ingenuo....il sistema dell'arte eredita l'intera ideo-logia sociale-economica dominante,gli artisti vengono sfruttati in massa,tranne le celebrità create dallo show business dell'arte stesso,il quale hà bisogno di crearne sempre di nuove grazie anche al zelante aiuto dei critici, anche in questo settore impera la divisione di classe...un sistema imbalsamato-vecchio con lo sguardo al passato,cieco alla vera arte contemporanea,che è quella che si costruisce con i mezzi-strumenti tecnologici di oggi,che superano sia l'opera unica,attraverso la ri-producibilità,che il culto della personalità dell'artista,perchè software e p.c. sono creazioni della mente di molte persone...

Say something

You must login or Sign Up to write a comment Join