PARLIAMO

"...Every new tecnology (included the wheel, the language and the press) exercices on us a very strong enticement, which hypnotizes us into a state of "narcissistic torpor". If we don't have the right antibodies, this happens as soon as we get in touch with it, and let au accept as absolut axioms the non neutral assumptions intrinsic in that technology. If we, by chance, manage to escape this one possibility of being phagocytized, we can look at that tecnology from outside, with detachment; in this case we will be able to face with clearness to the principles below and to the force-lines the techlology expresses as well as to the social changings which become more and more like an open book. For this reason we will be able to understand them, to sense them in advance and (partially) to control them..." (Marshall Mcluhan,Understanding Media:The Extensions of Man)