google readymade - guerra - 30.10.2012 - milano
Searching the web for the meaning of a word is a popular activity: it helps us find definitions, we expand our knowledge and build our critical sense.
The way Google ranks results is a well kept company secret.
Searching for the word war in “Google images”, from different places in the world, in different moments, using the local language. Results always differ: partly in relation to the choices of other users and partly an expression of the ranking algorithms. When our search is political, other factors can also play a role: state control, censorship.
Taking images from the web, superimposing them according to their listing order: a process that no longer returns the desired definition, but the nebula of other people’s choices: from which, unaware, we learn.
The way Google ranks results is a well kept company secret.
Searching for the word war in “Google images”, from different places in the world, in different moments, using the local language. Results always differ: partly in relation to the choices of other users and partly an expression of the ranking algorithms. When our search is political, other factors can also play a role: state control, censorship.
Taking images from the web, superimposing them according to their listing order: a process that no longer returns the desired definition, but the nebula of other people’s choices: from which, unaware, we learn.
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