Untapped Consumption
How much more are we willing to pay for something as essential as water?
Access to potable water is an important and existential issue for many countries around the world, while the consumption of bottled water has been targeted for its excessive environmental cost.
Despite the high sanitation standards of potable tap water, many consumers rarely think twice about buying bottled water instead of consuming tap water and using a reusable bottle. Consumers do so as a matter of convenience or view it as an active lifestyle choice and preference.
To put into perspective what our convenience, lifestyle choices and preferences might be costing us for something as essential as water, Untapped Consumption demonstrates how long an average Singaporean would be able to quench their thirst for, if they were to rely only on Tap water, Dasani or Fiji water for their daily hydration needs.
How will you choose to consume something as essential as water?
This art piece contains the following bank notes:
5CJ730768, 5CJ730769, 5CJ730770
This piece belongs to a series of artwork where the artist explores the use of physical money as a medium in the creation of art, to convey specific emotions and messages through the interest it garners, while searching for a way to make use of the guaranteed value of money, a vehicle to measure what the value of a good idea is, when executed in art form.
Great care has been taken in the execution of these art pieces in order to preserve the integrity of the notes so as to ensure that the material value of the art pieces is immediately visible to the audience.
After viewing each of the pieces, the audience will be invited to indicate a dollar value to each of these pieces, from which we would then ascertain the ‘appreciation’ in value from its original material existence.
Access to potable water is an important and existential issue for many countries around the world, while the consumption of bottled water has been targeted for its excessive environmental cost.
Despite the high sanitation standards of potable tap water, many consumers rarely think twice about buying bottled water instead of consuming tap water and using a reusable bottle. Consumers do so as a matter of convenience or view it as an active lifestyle choice and preference.
To put into perspective what our convenience, lifestyle choices and preferences might be costing us for something as essential as water, Untapped Consumption demonstrates how long an average Singaporean would be able to quench their thirst for, if they were to rely only on Tap water, Dasani or Fiji water for their daily hydration needs.
How will you choose to consume something as essential as water?
This art piece contains the following bank notes:
5CJ730768, 5CJ730769, 5CJ730770
This piece belongs to a series of artwork where the artist explores the use of physical money as a medium in the creation of art, to convey specific emotions and messages through the interest it garners, while searching for a way to make use of the guaranteed value of money, a vehicle to measure what the value of a good idea is, when executed in art form.
Great care has been taken in the execution of these art pieces in order to preserve the integrity of the notes so as to ensure that the material value of the art pieces is immediately visible to the audience.
After viewing each of the pieces, the audience will be invited to indicate a dollar value to each of these pieces, from which we would then ascertain the ‘appreciation’ in value from its original material existence.
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