Corporate Art

Corporate art is, in essence, a project about the points of intersection between contemporary art and law. Drawing from images and text, it approaches the relationship between contemporary art and law from an analogical point of view. The front page of the project shows how the artworks should be interpreted, progressing from intent to closing or, in artistic terms, from concept to refinement. The juxtaposition of text and image creates a conceptual tension although it is not clear which describes the other, only that they both participate in the artistic process. By doing so, you do not see an actuality as it is recognisable in the real world, but rather an actuality as it reveals itself at a certain point in time. As someone who enters a museum and requires time before it hits him that what he sees on a painting by Monet is a pond. The parallel with the manner in which one should look at contemporary art is obvious. That lack of express clarity is referred to in legal terms as ‘legal certainty’ or, rather, the lack thereof. It is this subtle form of misleading that characterises both contemporary art and law. Just like an artwork, an object with a fluid significance, a rule of law is open for interpretation. An art critic would say that this project is the visual equivalent of ‘pretending sincerely’. The fact is that this lack of legal certainty causes the case law to become increasingly a matter of pretending. There is nothing wrong with this as long as it happens sincerely. Which is where contemporary art comes in: as an artist you may pretend as much as you want, but the windows of the gallery should draw the viewer inside.