Persona
It is based on the monologue "No, thank you!" in Edmond Rostand's play "Cyrano de Bergerac."
This video-performance, adapted from Edmond Rostand's tirade "Cyrano de Bergerac", "No Thanks", deals with art-market duality in the context of power relations. Contemporary art attached to the neo liberal world materializes "the emotional dimension of global economies" by the expression of Hito Steyerl, with its production-distribution-circulation-marketing tactics and strategies, and institutionally organized forms. This may be necessary and interesting to examine the politics of art from the standpoint of revealing how it is made, rather than what art shows. Here, however, the superficiality of the critical distance that can be mentioned is also quite disturbing because we would say a protected area, armor, or openly, is a critique developed under the guardianship of money as a concrete indication of trust in an imaginary future. On the one hand, while making controversial criticism of the relationship between production strategies of contemporary art and the level of none sense, a striking marketing technique that takes shelter in didactic is made visible.
Persona, the mask in Turkish, was put forward by Jung and defines the attitude that is related to the needs of the individual in daily life. This video-performance has been demonstrated in relation to the needs of contemporary art integrated with Neo-liberalism.
This video-performance, adapted from Edmond Rostand's tirade "Cyrano de Bergerac", "No Thanks", deals with art-market duality in the context of power relations. Contemporary art attached to the neo liberal world materializes "the emotional dimension of global economies" by the expression of Hito Steyerl, with its production-distribution-circulation-marketing tactics and strategies, and institutionally organized forms. This may be necessary and interesting to examine the politics of art from the standpoint of revealing how it is made, rather than what art shows. Here, however, the superficiality of the critical distance that can be mentioned is also quite disturbing because we would say a protected area, armor, or openly, is a critique developed under the guardianship of money as a concrete indication of trust in an imaginary future. On the one hand, while making controversial criticism of the relationship between production strategies of contemporary art and the level of none sense, a striking marketing technique that takes shelter in didactic is made visible.
Persona, the mask in Turkish, was put forward by Jung and defines the attitude that is related to the needs of the individual in daily life. This video-performance has been demonstrated in relation to the needs of contemporary art integrated with Neo-liberalism.
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