mAssage
Exhibitions, Germany, Hamburg, 03 July 2009
It all started with a typo. Originally, the famous 1967 book by the American media analyst Marshall Mc Luhan The Medium is the Massage should have been called The Medium is the Message, as it was supposed to finally establish this legendary credo of media theory. However, McLuhan appreciated the typesetter’s small but far reaching mistake and decided to maintain this seemingly absurd title as it provided for more than one reading: massage, message, mass age or mess age. This error went down in history as it captured the essence of the author’s ideas and intentions: a medium can no longer just be understood as a simple structure that carries a message as its content; rather, medium and message form part of symbiotic relationship between content and form, the digital and the material. Wiebke Groenmeyer
mAssage
mAssage
mAssage
mAssage
Added 15 years ago
3 Comments
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Ehsan Fardjadniya
15 years ago
Ehsan Fardjadniya Artist
THE MEDIUM IS THE ENDS. TRANDITIONALLY GOODS WERE THE MEANS TO THE ENDS AS GOOD LIFE. IN CONTEMPORARY FORM OF CAPITALISM THE INSTRUMENTS AND MANUFACTUED GOODS ARE THE MEANING OF LIFE & THE ENDS, HERE CAPITAL ITSELF HAS TAKEN THE FORM OF OF IDEOLOGY, OF INFORMATION.
MASS MEDIA COMMUNICATION HAS TRANSFORMED THE SOCIETY TO INFORMATION SOCIETY, WHERE ALL THE PRINCIPLES ARE ADUPTED TO THE ONE OF INFORMATION PRINCIPLES.
Ehsan Fardjadniya
15 years ago
Ehsan Fardjadniya Artist
THE MASS PRODUCTION OF INFORMATION HAS LEFT NO TIME FOR REFLECTION, IT IS PRODUCED AND RECEIVED IN IMMEDIACY, NO REPRESENTATION BUT PRESENTATION, NO AUDIANCE BUT USER IN IMMEDIACY. THIS IS DISINFORMATION INFORMATION SOCIETY ( SCOTT LASH, CRITIQUE OF INFORMATION. WHERE NEARLY EVERYHING IS INCLUDED IN THE SAME INDIFFERENT INFORMATION FLUX.
IS POWER ALSO INCLUDED IN THE SAME FLUX?
Ehsan Fardjadniya
15 years ago
Ehsan Fardjadniya Artist
WHEN MASSAGE IS ENCOUNTERD AS USERS, WE CAN CONCLUDE THAT FAST MOVING CONSUMER GOODS, BRANDS LIKE SWATCH, SAATCHI, MCDONALD 'S, GOLDSMITHS COLLEGE ARE ALSO MASSAGES. ALTHOUGHT THEY SUPPOSE TO BE MEDIUM. WE RECEIVE THEM IN THE MODE OF DISTRACTION AND SOCK BECAUSE OF THEIR METHODE OF PRODUCTION BASED ON BRUTE VIOLENCE OF THE FACT AND IMMEDIATE, NO TIME FOR ANY MEANINGFUL MEDAITION.
'Friedman predicted that the speed, suddenness and scope of the economic shifts would provoke psychological reactions

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