Our world is flooded with information. One has to have fast access and ability to filter and sort the data to process this vast. Data are stored in databases - slices of our memories. The fastest way to access the data is by using associations. Light is one of the strongest stimulus, generating association strings in the human memory. Light of the lamp connects us with the past suddenly bringing us back to the dusty storages of our memory. Our mind and emotions are yet encoded by bright luminescence of the incandescent filament. Its light constructs a chain of associational images carrying us back to the moments of the past: remember that dark room with shady corners, well lit surface of the table, faces of people who were so dear and close… or maybe street, snow cutting through the yellow pyramid of streetlight beam.
To us, northerners, people with soviet past perhaps only sun beam can compete with encoding light of "the Lenin's light bulb". Light spot aesthetics, nervous pulsation of the signalling lamps, yellowness of the streetlights compose a huge chunk of our life, taste of life. Light and the click of the switch. Typewriters, tape recorders, vinyl disks, photographic film are all gone. Now it is time for the incandescent light bulb to go. To be gone forever in the entire world.
Evolution is unstoppable. Author proposes to stop for a moment and remember the incandescent lamp, acknowledge its historical value and beautiful simplicity, thank it and proceed. Once symbol of a bright future may it become a switch for our memory bringing us back into the "good evening" world.
Look a art-video film on YouTube.com
http://www.youtube.com/user/Rezanova7
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