StARTers with Paolo Rosa, Studio Azzurro
Lectures, Italy, Siena, 19 March 2013
Paolo Rosa is co-founder of the Milan based artists collective Studio Azzurro. In this context he works as film and stage director, with keen interest in emerging technologies. Since 1995 he’s devoted himself to interactivity and multimediality issues by creating the so called “sensitive environments”, installations able to react to visitors stimulations. Meditazioni Mediterraneo (2002) is part of their work on tangible and intangible local heritage, resorting to interactive technologies enabling communities to reveal themselves. This occurred in La quarta scala (2008) for Santa Fe Biennial and in Sensitive City, commissioned by Expo 2010 Shanghai.
In 2011 Studio Azzurro realized the show “Fare gli Italiani” on the occasion of the 150th anniversary of Italian unification. Exhibition design has been a main element of Studio Azzurro activities since 1999, even by conceiving museum framework itself. Examples are the Museo Laboratorio della Mente in Rome and the Museo Audiovisivo della Resistenza di Fosdinovo, as well as the Museo dell’Acqua in Siena.
In 2012 Studio Azzurro has started the exhibit project of an interactive display that will be hosted in the “vecchia miniera” former mechanics workshop in Abbadia San Salvatore. It is a Fondazione Musei Senesi project, commissioned by Comune di Abbadia San Salvatore, Parco Nazionale Museo delle Miniere dell’Amiata and Unione dei Comuni Amiata-Val d’Orcia.
Paolo Rosa wrote, together with Andrea Balzola, L'arte fuori di sé (2011), as well as many books on Studio Azzurro’s activities. He is head of Design and Applied Arts Department at Accademia di Brera and Laboratori della Fabbrica del Vapore president. He’s directed many stage shows, including La camera astratta (1987) commissioned by Kassel Documenta 8 and awarded with UBU Prize for experimental theatre, and full-length movies, such as ll mnemonista (2000), from the book by neuropsychologist A. Lurija.

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