Exhibitions, Italy, Milano, 17 November 2023
In Milan, from 18 November to 2 December at the Spazio Theoria,
the PREHISTORIC WAVE exhibition by Andrea Benetti will be set up
Andrea Benetti's works, created with pigments from 40 thousand years ago, found in the Fumane cave (VR) together with five cave paintings on stone, establish a dialogue, which highlights the similarities between the visual communication of Prehistory and today's digital language , creating an ideal bridge between the artist of the Third Millennium and his "colleague" of the Paleolithic.
Milan, 24 October 2023 - Theoria - communication and marketing agency in Milan - is proud to announce the “Prehistoric Wave” exhibition by Andrea Benetti, which will be held in the exhibition spaces of its headquarters in via Settala 41, in Milan, from 18 November to December 2, with free admission.
An artist and a prestigious exhibition, curated by Luciana Apicella, which inaugurate the agency's new Artheoria project.
“After a trial phase, focused on art photography, now - under the Artheoria brand - we have developed a rich calendar of exhibitions, not only photographic, inspired by the idea of offering art in a place, our offices, different from those traditionally dedicated, convinced that "contamination" with worlds other than that of business can generate stimuli and ideas, as well as the well-being derived from working surrounded by art", explained Giancarlo Zorzetto, partner of Theoria.
THE EXHIBITION
Painter, photographer and designer from Bologna, creator of the Manifesto of Neo-Rock Art, presented at the 53rd Venice Biennale, Andrea Benetti has been carrying out his artistic research on Rock Painting for many years, paying homage to it with works that cite it, transform it and reinvent it, starting from the assumption that cave art, like a "prehistoric wave", has indicated the future paths of painting to this day, including figurative, abstract, symbolism and conceptual.
The history of the works on display at Theoria is very suggestive. In fact, they originate from an archaeological excavation by the University of Ferrara, in the Fumane cave (VR), where five stones painted 40 thousand years ago by a prehistoric man were found. With them, there was a large quantity of pigments, used by the cave artist to paint the five stones found. The University of Ferrara gave Andrea Benetti a part of these pigments, with which he created a cycle of works using the colors of his Paleolithic "colleague".
With this exhibition, Andrea Benetti has created an imaginary bridge between contemporaneity and the genesis of art. Thus was born the Prehistoric Wave project, created in collaboration with the Departments of Arts of the University of Bologna and of Biology and Evolution of the University of Ferrara.
Exhibited in Milan for the first time ever, thanks to the collaboration between Benetti and Theoria, the works were created on canvas, using chalk, marble and pietra serena powder, subsequently pigmented using material dating back to the Paleolithic (sediments from the washing of artefacts , earth, ocher and charcoal).
With this collection, Benetti highlights the similarity of today's way of communicating, based on iconography and the extreme simplification of signs, with part of the symbolism of rock painting. The artist underlines how the most widespread mass communication devices, in use in contemporary society, interact with man through the use of two senses, sight and hearing, synchronized as digital perceivers of images and sounds. Television, computers, smartphones, tablets are popular means with which man perceives and transmits reality, or the illusion of it, precisely through those two senses.
Prehistoric Wave
18 November - 2 December 2023
at
Theoria, via Settala, 41 - 20124 - Milan
timetables:
from Monday to Saturday
3.00pm-7.00pm
Free admission
the PREHISTORIC WAVE exhibition by Andrea Benetti will be set up
Andrea Benetti's works, created with pigments from 40 thousand years ago, found in the Fumane cave (VR) together with five cave paintings on stone, establish a dialogue, which highlights the similarities between the visual communication of Prehistory and today's digital language , creating an ideal bridge between the artist of the Third Millennium and his "colleague" of the Paleolithic.
Milan, 24 October 2023 - Theoria - communication and marketing agency in Milan - is proud to announce the “Prehistoric Wave” exhibition by Andrea Benetti, which will be held in the exhibition spaces of its headquarters in via Settala 41, in Milan, from 18 November to December 2, with free admission.
An artist and a prestigious exhibition, curated by Luciana Apicella, which inaugurate the agency's new Artheoria project.
“After a trial phase, focused on art photography, now - under the Artheoria brand - we have developed a rich calendar of exhibitions, not only photographic, inspired by the idea of offering art in a place, our offices, different from those traditionally dedicated, convinced that "contamination" with worlds other than that of business can generate stimuli and ideas, as well as the well-being derived from working surrounded by art", explained Giancarlo Zorzetto, partner of Theoria.
THE EXHIBITION
Painter, photographer and designer from Bologna, creator of the Manifesto of Neo-Rock Art, presented at the 53rd Venice Biennale, Andrea Benetti has been carrying out his artistic research on Rock Painting for many years, paying homage to it with works that cite it, transform it and reinvent it, starting from the assumption that cave art, like a "prehistoric wave", has indicated the future paths of painting to this day, including figurative, abstract, symbolism and conceptual.
The history of the works on display at Theoria is very suggestive. In fact, they originate from an archaeological excavation by the University of Ferrara, in the Fumane cave (VR), where five stones painted 40 thousand years ago by a prehistoric man were found. With them, there was a large quantity of pigments, used by the cave artist to paint the five stones found. The University of Ferrara gave Andrea Benetti a part of these pigments, with which he created a cycle of works using the colors of his Paleolithic "colleague".
With this exhibition, Andrea Benetti has created an imaginary bridge between contemporaneity and the genesis of art. Thus was born the Prehistoric Wave project, created in collaboration with the Departments of Arts of the University of Bologna and of Biology and Evolution of the University of Ferrara.
Exhibited in Milan for the first time ever, thanks to the collaboration between Benetti and Theoria, the works were created on canvas, using chalk, marble and pietra serena powder, subsequently pigmented using material dating back to the Paleolithic (sediments from the washing of artefacts , earth, ocher and charcoal).
With this collection, Benetti highlights the similarity of today's way of communicating, based on iconography and the extreme simplification of signs, with part of the symbolism of rock painting. The artist underlines how the most widespread mass communication devices, in use in contemporary society, interact with man through the use of two senses, sight and hearing, synchronized as digital perceivers of images and sounds. Television, computers, smartphones, tablets are popular means with which man perceives and transmits reality, or the illusion of it, precisely through those two senses.
Prehistoric Wave
18 November - 2 December 2023
at
Theoria, via Settala, 41 - 20124 - Milan
timetables:
from Monday to Saturday
3.00pm-7.00pm
Free admission
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