Founded in 1997 by Pasquale and Piero Celona, in 2001 the Florence Biennale welcomed Jacopo Celona as Communication and PR manager of the organisation of which he is now Executive Director, coadiuvated by the curator Lilia Lamas and a team of professionals. This year the newly appointed Art Director of the Florence Biennale is Professor Rolando Bellini, who redefined its mission formulating the theme of the forthcoming IXth Edition. The organisation relies on the Artist International Selection Committee, composed by foremost scholars and art exponents from many different countries.
In synergy with the City of Florence, the Florence Biennale has conferred the "Lorenzo il Magnifico" Lifetime Achievement Award. In each edition, the International Jury of the "Lorenzo il Magnifico" Award assigns this tribute to individuals and organisations for distinguished merits in Art, Design, and Culture. Illustrious names received this award in the past editions, and the names of the outstanding person who will receive it in 2013 are going to be disclosed in due course.
Themed "Ethics: DNA of Art' and called 'the New Florence Biennale' for its innovativeness, the IXth Florence Biennale opens way to a forthcoming cycle of editions inspired by the principles set forth in the Charter of the Artist of the New Millennium. The latter was presented at the XXXIII World Congress of UNESCO Centers, held on 11 March 2013 at Palazzo Vecchio, Florence, and ratified by Non-Governmental Organization participants as well as the Regional Authority of Tuscany.
As suggested by the theme 'Ethics: DNA of Art', the mission of the Florence Biennale is to stir some reflection and critical thinking about the relationship between art and ethics, and the role of the arts in the new millennium. Moving from a notion of art as unrelated to ethics and aesthetics towards a neo-Humanistic vision, in which creativity is the driving force of any system of knowledge. Accordingly, new frontiers will be explored in a design to reinterpret the fundamental values of Humanism, and thus re-establish the key role of artistic culture in the global realities of the present.
Looking at the future, the Florence Biennale is committed to sharing the visions and dreams of the new generations of artists, and therefore to fostering the development of young talents with a creative mind. Particularly in this IXth Edition, special attention will be given to artists under 30 from all around the world working with any kind of media: they are expected to play a major role in the outlining of a new paradigm of art for the new millennium. At the Florence Biennale, where cultural diversity as well as cross-disciplinary and cross-cultural expressions are valued, young talents will all have the opportunity to progress in their artistic path focusing on ethical and aesthetical issues in the contemporary age. The 2013 Florence Biennale envisages didactic programs, creative workshops, seminars, and meeting with internationally renowned guest artists.
As a concluding remark we would say that the 2013 Edition of the Florence Biennale aims at further strengthening ties with the city of Florence, where new breath of life will be given to specific sites inherited from the Renaissance. The IXth Florence Biennale unfolds into a series of collateral events which, through the work of contemporary artists presenting installations and performances in these historic Florentine venues, will stir perception, emotion, and cognition in the audience experiencing such events.
Starting from this year, the Florence Biennale will suggest the formula for a propitiatory mantra to be performed by an artist whose personality and work fully interpret the message proposed. Pasquale Celona, visual artist and President of Florence Biennale, will perform the mantra for the 2013 Edition interpreting a quote from Paul Klee, 'In my veins runs the blood of a better time'.
The IXth Florence Biennale is expected to maintain its leading role on the international contemporary art scene. More than ever, the Florence Biennale will be an extraordinary opportunity to meet artists from all around the world, and participate to a plural dialogue about the intertwining of arts, ethics, and aesthetics for a sustainable new millennium.
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