Exhibitions, Italy, Milano, 05 May 2012
"SPORT YOUR FOOD” is an international showcase of contemporary and culinary art of Olympic proportions.
Five international chefs will respectively partner with five worldwide artists. Each chef-artist pair must represent one of five Olympic sports in a creative fashion via a culinary recipe and an artistic interpretation. This exhibition will coincide with the competition “ART YOUR FOOD” showing at the 2nd annual IMAFestival galas. In the spirit of merging innovative technology with art, conversing holograms of each couple describing their process will be projected next to their projects.
SPORT YOUR FOOD” is the wonderful result of the collaboration between creator and curator of the exhibit, Rossella Canevari and Paolo Marchi, a renowned food critic and creator of the event “Identità Golose”.
Artist and chef :
Cristina Bowerman-Fulvio di Piazza, Lorenzo Cogo-Silvio Giordano, Massimo Bottura-Gregg LeFevre, Hooni Kim-Shigeru Oyatani, Nuno Mendes-Gayle Chong Kwan
THE INSTALLATION
SPORT YOUR FOOD is a contemporary art exhibition that stands alone because it wants to answer the question “Is food the new art?”. Moreover SPORT YOUR FOOD sets itself a goal that no exhibition ever has: to explain to the audience what was going through the artists and chefs’ minds when they created their works.
How many times, while visiting a museum, did you ask yourself what a famous artist was trying to say with his cryptic installation, without ever receiving an answer? How many times did you wish to be at the side of the chef in front of his stove to understand his thoughts, his decisions, his approach to cooking? Well, visiting this exhibition you’ll be able to answer all these questions, irrespective of what you think about the works!
THE HOLOGRAMS
Lifelike pseudo holograms of the chefs, artists and curators will be projected throughout, so the audience will feel like all the protagonists of the exhibition will be present beside their works, giving an explanation of their artistic process.
Pasta, risotto, balsamic vinegar, bread and certified oils will measure up against installations, videos, performances, paintings and photographs. Food, one of nature’s most material elements will converse with art, one of life’s most ephemeral concepts. Only posterity will decide if one or both of them will stand the test of time.
We, in true sporting fashion, will be rooting for both, as complimentary and compelling opposites, and we wish you a tasty and eye-opening visit!
www.sportyourfood.com/it/
Five international chefs will respectively partner with five worldwide artists. Each chef-artist pair must represent one of five Olympic sports in a creative fashion via a culinary recipe and an artistic interpretation. This exhibition will coincide with the competition “ART YOUR FOOD” showing at the 2nd annual IMAFestival galas. In the spirit of merging innovative technology with art, conversing holograms of each couple describing their process will be projected next to their projects.
SPORT YOUR FOOD” is the wonderful result of the collaboration between creator and curator of the exhibit, Rossella Canevari and Paolo Marchi, a renowned food critic and creator of the event “Identità Golose”.
Artist and chef :
Cristina Bowerman-Fulvio di Piazza, Lorenzo Cogo-Silvio Giordano, Massimo Bottura-Gregg LeFevre, Hooni Kim-Shigeru Oyatani, Nuno Mendes-Gayle Chong Kwan
THE INSTALLATION
SPORT YOUR FOOD is a contemporary art exhibition that stands alone because it wants to answer the question “Is food the new art?”. Moreover SPORT YOUR FOOD sets itself a goal that no exhibition ever has: to explain to the audience what was going through the artists and chefs’ minds when they created their works.
How many times, while visiting a museum, did you ask yourself what a famous artist was trying to say with his cryptic installation, without ever receiving an answer? How many times did you wish to be at the side of the chef in front of his stove to understand his thoughts, his decisions, his approach to cooking? Well, visiting this exhibition you’ll be able to answer all these questions, irrespective of what you think about the works!
THE HOLOGRAMS
Lifelike pseudo holograms of the chefs, artists and curators will be projected throughout, so the audience will feel like all the protagonists of the exhibition will be present beside their works, giving an explanation of their artistic process.
Pasta, risotto, balsamic vinegar, bread and certified oils will measure up against installations, videos, performances, paintings and photographs. Food, one of nature’s most material elements will converse with art, one of life’s most ephemeral concepts. Only posterity will decide if one or both of them will stand the test of time.
We, in true sporting fashion, will be rooting for both, as complimentary and compelling opposites, and we wish you a tasty and eye-opening visit!
www.sportyourfood.com/it/
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