Fair, United Kingdom, London, 20 October 2011
Skills: Sponsor
PRESS RELEASE
EVI PHOTOPOULOS THE GREEK CONTEMPORARY VISUAL ARTIST
EXHIBITS AT THE:
"THE AFFORDABLE ART FAIR",
"GAGLIARDI GALLERY-STAND C14",
20-23 OCTOBER 2011
Wednesday 19 October
Private View
Opening times
5.30 – 9.30pm
Thursday 20 October
11.00am – 5.30pm
Thursday Late View
5.30 – 9.30pm
Friday 21 October
11.00am – 6.00pm
Saturday 22 October
11.00am – 6.00pm
Sunday 23 October
11.00am – 6.00pm
http://www.affordableartfair.com/battersea/home/
http://www.affordableartfair.com/portal/exhibiting
ABOUT THE AAF.....
When Will Ramsay founded the fair in 1999 his aim was to make contemporary art accessible to everyone, and to show you don’t need to be an art expert or a millionaire to enjoy and buy art. Ten years on The Affordable Art Fair is the leading showcase in the UK for contemporary art under £4,000 having welcomed over 430,000 visitors who have bought £73 million of art.
How did it all start?
In 1996 Will opened Will’s Art Warehouse in south west London to bridge the increasing interest in contemporary art and the London gallery scene. By concentrating on relatively unknown artists not carrying a premium for reputation, the gallery was able to offer works from £50 - £2,500 from a stable of over 150 artists. The response to Will’s Art Warehouse encouraged Will to take his approach to the next level, and in October 1999 he launched the first Affordable Art Fair in Battersea Park. 10,000 visitors took advantage of the ease of buying, breadth of choice, affordable prices and user-friendly approach.
How has AAF grown?
In 2001 Will launched a second event in Battersea Park, the Spring Collection, to showcase entirely different artists from the Autumn Collection. Now over 25,000 people come to each London fair to enjoy the art exhibited by the 120 British and international galleries. In the same year he established a fair in the West Country; the Bristol fair in May is now very popular attracting around 7,000 visitors over three days.
AAF has also become something of a global phenomenon with fairs taking place in Amsterdam, Paris, Brussels, New York and Singapore, while affiliate events include Sydney and Melbourne. Globally, 783,000 people have visited an Affordable Art Fair, buying over £123 million of art.
Has AAF received any recognition over the years?
This year AAF has been selected as one of the UK's coolest brands by an independent council and more than 2,500 members of the British public. As brands are unable to nominate themselves to be a CoolBrand, it just goes to show how much support the fair has from its visitors! We’re chuffed to be thought of as ‘a brand that it is both cutting edge and has withstood the test of time; something that appeals to celebrities and to ordinary people too…’. Check out our entry on page 8 in the CoolBrands book.
Will has been recognised as an ‘art world pioneer’ by many journalists over the years. But this year, for the first time, he features in a TV advert for BlackBerry as the ‘man who wants to make great art accessible to everyone’. Watch the advert.
Why come to an AAF?
Our formula is relatively simple: a relaxed, unstuffy environment and lots of good quality contemporary art. The price ceiling of £4,000 and the compulsory labelling of all artwork ensures you know what you can and can’t afford, and the huge array of paintings, sculpture, photography and prints means there is something to suit every taste. The artists shown at the spring and autumn fairs in London are entirely different, so even if you don’t find your perfect piece the first time it is always worth coming back!
There are lots of other arty activities going on at each fair, along with an emerging artist exhibition, which features the work of recent graduates. The Education Programme offers a whole host of activities, all of which are fun, informative and free. For those who wish to create their own masterpiece everything from drypoint printmaking to collaborative mural-making is on offer. And for those who prefer to listen there are talks on collecting art and printmaking. Children can be kept entertained with a Kids’ Activity Pack and under 10s can be left at the crèche.
Art movements
An art movement is an artistic style or a tendency seen in the intentions of works that is followed by a group of artists during a specific period of time. Art movements were especially important in modern art, where each consecutive movement was considered as a new avant-garde. Movements have almost entirely disappeared in contemporary art, where individualism and diversity prevail.
Abstraction and Abstract Art
Abstract art was largely a result of artists’ increasing interest in the formal aspects of art (such as colour theory) and the creative process, placing emphasis on personal expression. Representational forms, such as figures or landscapes, are often exaggerated or simplified until they become virtually unrecognisable. Examples: Barbara Hepworth, Wassily Kandinsky, Piet Mondrian, Henry Moore, Ben Nicholson.
Abstract Expressionism
This movement originated in America in the 1940s, becoming popular in the 1950s. The key interests of the Abstract Expressionists were freedom of expression and exploring the subconscious. Many artists associated with this movement worked quickly and applied paint in unconventional ways such as pouring or splattering paint directly onto the surface, allowing chance and accident to play a significant role in the creation. Some also began experimenting with modern materials and industrial and domestic paints. Examples: Willem De Kooning, Barnett Newman, Jackson Pollock, Ad Reinhardt, Mark Rothko.
Conceptual Art
Conceptual art, as its name implies, is primarily concerned with conveying an idea or concept behind a work, rather than the creation of a traditional art object (such as a painting, print or sculpture). The term first came into use in the 1960s, but is usually associated with artists of the 1970s. However, artists have been making work which is now regarded as conceptual since the beginning of the 20th century, perhaps the first being Marcel Duchamp’s infamous urinal piece made in 1917. In many examples of conceptual art, the art object can be replaced by a description of it or by a set of instructions for its construction, and the actual physical involvement of the artist can often be quite minimal. In the 1990s conceptual art enjoyed a resurgence and has been linked to the origins of the Young British Artists (YBAs), largely consisting of graduates from Goldsmiths College under the guidance of conceptual artist Michael Craig-Martin. Because Conceptual Art is often dependent upon the discourse surrounding the work, it is strongly related to other movements of the last century. Examples: Marcel Broodthaers, Jenny Holtzer, Sarah Lucas, Jeff Koons, Damien Hirst.
Contemporary Art
This somewhat ambiguous term usually refers to work created after 1945. Some define contemporary art as work made within the last 30 years (Christie's auction house made this distinction with their contemporary auctions, while Sotheby’s and Phillips maintain the more conventional 1945 date).
Figurative/Figuration/
Representational
The term figurative is now used as the opposite of abstract or conceptual, and extends to anything that depicts a subject taken from life, be it a landscape, objects (a still life) or the human figure. Figuration is often used to describe naturalistic or lifelike elements in otherwise abstract or non-figurative work. Representation is used when the emphasis is on what the subject is rather than with an accurate lifelike depiction.
Installation Art
Installation art is often made for a particular event or space, being referred to as site-specific. Although some installations are able to be re-installed elsewhere or re-made at different venues, they are rarely permanent and may only exist as a documentation of its finished state. Much installation art is considered conceptual and is a popular art-form for alternative spaces rather than galleries. Examples: Christo, Tracey Emin, David Mach, Anthony Gormley.
Modernism and Modern Art
Modernism and the period referred to as the ‘modernist’ age relates to art and literature of the late 19th century through the mid-20th century. It includes artists such as Giacometti, Matisse, Monet, Picasso, Brancusi, Klee, van Gogh and Cezanne, often called the ‘Father of Modernism,’ as well as all those who forged artistic movements such as Fauvism, Cubism and Surrealism. Art at this time made a radical break with the past, deliberately departing from traditional materials and techniques. Whilst modernist ideas are still used widely in contemporary art and design, its dogmatism fell out of fashion in the post war period. It should not therefore be confused with contemporary art.
Pop Art
Pop Art largely explores popular mass culture and the products of consumerism and capitalism. Its message is not always certain, and could be condemning or celebrating its subject. Largely associated with American culture, it actually began in England in the late 1950s, helped substantially by the focus brought on Britain by the Beatles and the Rolling Stones. By appropriating the materials and styles of advertising, billboards, screen-printing, commercial packaging and design. Pop artists encouraged their audience to reassess the products of the everyday world, at the same time challenging the elitism of previous art movements. Examples: Peter Blake, David Hockney, Richard Hamilton, Andy Warhol, Roy Lichtenstein.
Post-Modernism
Post-modernism is the recognition that we have gone as far as we can from traditional values in the name of innovation. Therefore nothing can be considered wholly original because everything refers to what has gone before it. This is now part of our everyday ‘Cultural Liberalism’ in which no creative output can categorically be said to be better or worse than any other. Value is given to something according to what it refers to, hence the current fashion for retro culture and for revivals of previous styles. Examples: David Salle, Jake and Dinos Chapman, Gavin Turk.
EVI PHOTOPOULOS THE GREEK CONTEMPORARY VISUAL ARTIST
EXHIBITS AT THE:
"THE AFFORDABLE ART FAIR",
"GAGLIARDI GALLERY-STAND C14",
20-23 OCTOBER 2011
Wednesday 19 October
Private View
Opening times
5.30 – 9.30pm
Thursday 20 October
11.00am – 5.30pm
Thursday Late View
5.30 – 9.30pm
Friday 21 October
11.00am – 6.00pm
Saturday 22 October
11.00am – 6.00pm
Sunday 23 October
11.00am – 6.00pm
http://www.affordableartfair.com/battersea/home/
http://www.affordableartfair.com/portal/exhibiting
ABOUT THE AAF.....
When Will Ramsay founded the fair in 1999 his aim was to make contemporary art accessible to everyone, and to show you don’t need to be an art expert or a millionaire to enjoy and buy art. Ten years on The Affordable Art Fair is the leading showcase in the UK for contemporary art under £4,000 having welcomed over 430,000 visitors who have bought £73 million of art.
How did it all start?
In 1996 Will opened Will’s Art Warehouse in south west London to bridge the increasing interest in contemporary art and the London gallery scene. By concentrating on relatively unknown artists not carrying a premium for reputation, the gallery was able to offer works from £50 - £2,500 from a stable of over 150 artists. The response to Will’s Art Warehouse encouraged Will to take his approach to the next level, and in October 1999 he launched the first Affordable Art Fair in Battersea Park. 10,000 visitors took advantage of the ease of buying, breadth of choice, affordable prices and user-friendly approach.
How has AAF grown?
In 2001 Will launched a second event in Battersea Park, the Spring Collection, to showcase entirely different artists from the Autumn Collection. Now over 25,000 people come to each London fair to enjoy the art exhibited by the 120 British and international galleries. In the same year he established a fair in the West Country; the Bristol fair in May is now very popular attracting around 7,000 visitors over three days.
AAF has also become something of a global phenomenon with fairs taking place in Amsterdam, Paris, Brussels, New York and Singapore, while affiliate events include Sydney and Melbourne. Globally, 783,000 people have visited an Affordable Art Fair, buying over £123 million of art.
Has AAF received any recognition over the years?
This year AAF has been selected as one of the UK's coolest brands by an independent council and more than 2,500 members of the British public. As brands are unable to nominate themselves to be a CoolBrand, it just goes to show how much support the fair has from its visitors! We’re chuffed to be thought of as ‘a brand that it is both cutting edge and has withstood the test of time; something that appeals to celebrities and to ordinary people too…’. Check out our entry on page 8 in the CoolBrands book.
Will has been recognised as an ‘art world pioneer’ by many journalists over the years. But this year, for the first time, he features in a TV advert for BlackBerry as the ‘man who wants to make great art accessible to everyone’. Watch the advert.
Why come to an AAF?
Our formula is relatively simple: a relaxed, unstuffy environment and lots of good quality contemporary art. The price ceiling of £4,000 and the compulsory labelling of all artwork ensures you know what you can and can’t afford, and the huge array of paintings, sculpture, photography and prints means there is something to suit every taste. The artists shown at the spring and autumn fairs in London are entirely different, so even if you don’t find your perfect piece the first time it is always worth coming back!
There are lots of other arty activities going on at each fair, along with an emerging artist exhibition, which features the work of recent graduates. The Education Programme offers a whole host of activities, all of which are fun, informative and free. For those who wish to create their own masterpiece everything from drypoint printmaking to collaborative mural-making is on offer. And for those who prefer to listen there are talks on collecting art and printmaking. Children can be kept entertained with a Kids’ Activity Pack and under 10s can be left at the crèche.
Art movements
An art movement is an artistic style or a tendency seen in the intentions of works that is followed by a group of artists during a specific period of time. Art movements were especially important in modern art, where each consecutive movement was considered as a new avant-garde. Movements have almost entirely disappeared in contemporary art, where individualism and diversity prevail.
Abstraction and Abstract Art
Abstract art was largely a result of artists’ increasing interest in the formal aspects of art (such as colour theory) and the creative process, placing emphasis on personal expression. Representational forms, such as figures or landscapes, are often exaggerated or simplified until they become virtually unrecognisable. Examples: Barbara Hepworth, Wassily Kandinsky, Piet Mondrian, Henry Moore, Ben Nicholson.
Abstract Expressionism
This movement originated in America in the 1940s, becoming popular in the 1950s. The key interests of the Abstract Expressionists were freedom of expression and exploring the subconscious. Many artists associated with this movement worked quickly and applied paint in unconventional ways such as pouring or splattering paint directly onto the surface, allowing chance and accident to play a significant role in the creation. Some also began experimenting with modern materials and industrial and domestic paints. Examples: Willem De Kooning, Barnett Newman, Jackson Pollock, Ad Reinhardt, Mark Rothko.
Conceptual Art
Conceptual art, as its name implies, is primarily concerned with conveying an idea or concept behind a work, rather than the creation of a traditional art object (such as a painting, print or sculpture). The term first came into use in the 1960s, but is usually associated with artists of the 1970s. However, artists have been making work which is now regarded as conceptual since the beginning of the 20th century, perhaps the first being Marcel Duchamp’s infamous urinal piece made in 1917. In many examples of conceptual art, the art object can be replaced by a desc
Contemporary Art
This somewhat ambiguous term usually refers to work created after 1945. Some define contemporary art as work made within the last 30 years (Christie's auction house made this distinction with their contemporary auctions, while Sotheby’s and Phillips maintain the more conventional 1945 date).
Figurative/Figuration/
Representational
The term figurative is now used as the opposite of abstract or conceptual, and extends to anything that depicts a subject taken from life, be it a landscape, objects (a still life) or the human figure. Figuration is often used to describe naturalistic or lifelike elements in otherwise abstract or non-figurative work. Representation is used when the emphasis is on what the subject is rather than with an accurate lifelike depiction.
Installation Art
Installation art is often made for a particular event or space, being referred to as site-specific. Although some installations are able to be re-installed elsewhere or re-made at different venues, they are rarely permanent and may only exist as a documentation of its finished state. Much installation art is considered conceptual and is a popular art-form for alternative spaces rather than galleries. Examples: Christo, Tracey Emin, David Mach, Anthony Gormley.
Modernism and Modern Art
Modernism and the period referred to as the ‘modernist’ age relates to art and literature of the late 19th century through the mid-20th century. It includes artists such as Giacometti, Matisse, Monet, Picasso, Brancusi, Klee, van Gogh and Cezanne, often called the ‘Father of Modernism,’ as well as all those who forged artistic movements such as Fauvism, Cubism and Surrealism. Art at this time made a radical break with the past, deliberately departing from traditional materials and techniques. Whilst modernist ideas are still used widely in contemporary art and design, its dogmatism fell out of fashion in the post war period. It should not therefore be confused with contemporary art.
Pop Art
Pop Art largely explores popular mass culture and the products of consumerism and capitalism. Its message is not always certain, and could be condemning or celebrating its subject. Largely associated with American culture, it actually began in England in the late 1950s, helped substantially by the focus brought on Britain by the Beatles and the Rolling Stones. By appropriating the materials and styles of advertising, billboards, screen-printing, commercial packaging and design. Pop artists encouraged their audience to reassess the products of the everyday world, at the same time challenging the elitism of previous art movements. Examples: Peter Blake, David Hockney, Richard Hamilton, Andy Warhol, Roy Lichtenstein.
Post-Modernism
Post-modernism is the recognition that we have gone as far as we can from traditional values in the name of innovation. Therefore nothing can be considered wholly original because everything refers to what has gone before it. This is now part of our everyday ‘Cultural Liberalism’ in which no creative output can categorically be said to be better or worse than any other. Value is given to something according to what it refers to, hence the current fashion for retro culture and for revivals of previous styles. Examples: David Salle, Jake and Dinos Chapman, Gavin Turk.
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