Biography
CARLO SCIFF
SCIFF's paintings are without a doubt Pop and Pop Art of the sixties that reproduce images coming from advertising, commodity of products, mass media models and popular sterotypes.
The artist translates everything following two tracks that are always present in each of his works and consistently characterize a process that began in adulthood, tied to a lifetime of work in the field of design, in close contact with people such as Vico Magistretti.
If the industrial design results in a predisposition to linearity and chromatic harmony, the two focuses of the SCIFF research are, on the one hand an irony that desecrates the basic elements of the twentieth century Pop Art, where nothing was being questioned, and on the other hand the performance of a classical culture that drives him to affix to each painting or sculpture, a brightly colored sticker bearing a Latin motto. "These open wide famous phrases, suddenly a opening onto the classical culture of SCIFF, a completely different world that is foreign to the present Pop", comments Martina Corgnati, art critic.
The contrast created between the easily understood forms, the headlines that often make us smile intelligently and even the Latin quotations that fit into something a little more ethical although never moralizing, lead the observer to reflect easily onto simple habits, on the obsessions and delusions of a conventional middle class that lacks self-criticism.
