BRE!ND (CONSUMERS FEVER – AS A DIAGNOSIS FOR VALUES OF MODERN SOCIETY)
Installazione, Politico/Sociale, Luce, 20x15x10cm
This work, in a humorous way, has the aim to draw the attention on that obsessive need for constant consuming in exactly same way – by consuming; commercial-like and by supplying interaction it has a purpose to create a need for “consuming” art work in surroundings where art-market really doesn’t exists, or can be just barely recognized.
Light boxes are enough small and enough low hanged on the wall, so that the observer has to kneel to see what is inside. Prints inside the boxes are narrative illustrations that refer to what do people bow, or “pray” today, what is considered for values.
On the flour, in front of each box, pillows were placed so that the observers would feel pleasant to get into kneeling position. As the following part of concept and human need for consuming offered products, the boxes can be switched only by touch. Therefore, interaction/activating public is crucial part of the work.
Light boxes are enough small and enough low hanged on the wall, so that the observer has to kneel to see what is inside. Prints inside the boxes are narrative illustrations that refer to what do people bow, or “pray” today, what is considered for values.
On the flour, in front of each box, pillows were placed so that the observers would feel pleasant to get into kneeling position. As the following part of concept and human need for consuming offered products, the boxes can be switched only by touch. Therefore, interaction/activating public is crucial part of the work.
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